Here's the beauty of using a cell phone's video camera: it’s readily available, most have great quality including excellent audio and the video can be edited on Windows Movie Maker (with a conversion package, if needed. Do a Web search for video conversion software).
Here’s how cell phone video can help rock sales:
1. Create a training series -- promote on your social media & eNewsletter 2. Demonstrate the benefits of your products -- show and tell sells 3. Capture a customer’s testimonial -- builds credibility 4. Showcase how to do something -- teaching is an effective tool 5. Develop a webinar on a hot topic relevant to your market(s) -- time is money
Finally, video can tell your story unlike any other medium.
Obama and NASA are heavyweights focused on one word: progress. They are intensely interested in creating and celebrating progress around their causes. They wield sustained adoration by carving new paths, thereby proving, with apologies to Marshall McLuhan, “the message is the medium.” Here are two social media insights gleaned from the progress-focused titans.
Two years ago, Obama launched a national initiative designed to increase healthy food options for America’s children, who are at the center of an obesity epidemic. Let's Move! also wants children to increase their physical activity. According to D Magazine’s SideDish Food blog, Obama recently said that more than 150 Dallas schools had found ways to serve healthy meals and get kids moving. She said 78 of those schools earned Gold Awards because they met "the highest levels of standards."
NASA and Obama consistently demonstrate genuine interest in their audiences.
Be Comfortable Having Lots and Lots of Fun
The dancing in the YouTube video above happened during the first lady's recent cross-country stops promoting Let's Move!'s second anniversary. As a dancer way down in my soul, it thrills me to see the first lady giving it all she's got and hanging strong. Just imagine what the kiddos said when they went home that night?
En mi clase de español, la profesora utilizó recientemente un vídeo de YouTube para ayudar a traducir mejor. Ella jugó "Colgando en tus manos" por Carlos Baute con Marta Sánchez. Ella nos dio una página que contiene algunas de las letras y nos pidió que escuchar el video y completar tantas líneas como pudimos. Yo no lo hizo así en el proyecto pero me gustó mucho el video! Thanks,
In my Spanish class, the teacher recently used a YouTube video to help us translate better. She played "Colgando en tus manos" (Hanging in your hands) by Carlos Baute featuring Marta Sanchez. She gave us a page that contained some of the lyrics and asked us to listen to the video and complete as many lines as we could. I did not do so well on project but I very much enjoyed the video! Gracias.
I recently decided I wanted to start wrapping my hair, so naturally, I turned to YouTube for help. The key things I wanted to learn were how to ensure my hair would dry properly and ways to make sure it has lots of body.
One YouTubevideo in particular stood out because she walked through the steps and provided excellent information. She also discussed the product she used and demonstrated her techniques.
Regina L. Burns, M.A., Project+, is an award-winning multimedia editor and journalist, specializing in Black history and African American stories at Harvest Reapers Communications. Her work has been published in Texas Highways magazine, WFAA-TV, The Dallas Morning News, the Fort Worth Star-Telegram as well as The Commercial Appeal, the Tri-State Defender and The Flyer, among others.
She previously worked for a variety of news media organizations as an editor and journalist, including The Associated Press in Mississippi and Texas. She was news director at WLOK-AM and WGKX KIX-106 FM in Memphis. Learn more