Try the Spanish Word of the Day
Study a new palabra (word) daily from these resources:
Follow Spanish language-related #hashtags
Want to include children?
Track Twitter en español
These are just a few of the AMAZING Spanish language learning possibilities Twitter offers. You can either follow my referenced Twitter users (plus add your own, of course) or just search for their user names to view what they tweet. Additionally, you can participate in the conversation by retweeting good Spanish language content or tweet a question. Why not practice aloud in Spanish? Best of all, you can transform Twitter into your on-demand platter of delicious Spanish language appetizers, like I’m doing.
P.S. How do you use social media to learn Spanish? What are your Twitter Spanish language tips? What is your favorite Spanish word or phrase? Mine is ¡Feliz Cumpleaños! (Happy Birthday).
First, let’s use the Babylon Business Dictionary’s definition of the word “innovator.”
“n. one who innovates, one who makes changes, one who introduces new methods or procedures”
Innovative megapastor, entrepreneur and author Bishop T.D. Jakes is preaching memorable sermons that can be translated into strategic lessons for innovators. The July 1, 2012 sermon “Commitment” coincided with the 16th anniversary of The Potter’s House’s founding. Jakes issued a call to service for members in the 30,000-plus megachurch. The July 15, 2012 sermon “Is There Not a Cause?” provided insight into the damaging effects of narcissism.
Using that backdrop, here are 12 lessons for innovators that I gleaned from listening to Bishop Jakes, whose comments are in quotation marks:
1. Step out on faith – “You will get a great return because there’s been a great investment.”
2. Embrace sacrifice; make it work for you – “Be sacrificial of your time [and] resources.”
3. Put everything into achieving your dreams – “People won’t believe in your dream unless you do.”
4. Find something beyond you to contribute to –“Do you believe in anything other than you?”
5. Give your way through –“I put my whole check into my first church. I didn’t have but seven members.”
6. Keep your promises and commitments—“What do people get when they get you?”
7. Pay the price to be great—“Greatness costs what it costs.”
8. Share in the responsibility AND the benefits –“You want the benefits but you don’t want the responsibility.”
9. Expect no reward – “Stop expecting to be rewarded for [doing] what you’re supposed to do.”
10. Demonstrate that you value relationships by reciprocating -“Any relationship that has no reciprocity will die.”
11. Use social media intelligently – “Say something that makes me want to follow you [on Twitter].”
12. It’s not about you – “Marriage is about sacrifice.”
Also of interest:
4 insights gleaned from the friendship of Bishop T.D. Jakes and Rev. Joel
SharePoint 2010 – Level 1
In an effort to continually expand my technological education, I am pursuing a Project Management certification. Recently, I completed a SharePoint 2010 – Level 1 class and plan on taking SharePoint Level 2.
And speaking of SharePoint, I was especially interested to see this headline: From PCWorld: NewsGator to Integrate Its SharePoint Add-on With Yammer
My Summer Reading/Listening List
Tony Award nominee and funnyman David Alan Grier’s “Barack Like Me: The Chocolate-Covered Truth” audiobook caught my attention during a recent library visit. It’s a frank and edgy breakdown on President Obama’s election to going ballistic after being voted off of “Dancing With the Stars.”
Flickr photo by Alipyon
PR measurement guru K.D. Paine spoke to the May 31, 2012 Joint Communicator’s Luncheon at Thanksgiving Tower (Tower Club), where I bought her book " Measure What Matters." It’s an excellent resource for anyone engaged in marketing, social media and PR.
Photo from Ms. Paine's Twitter profile
I discovered strength strategist, author and researcher Marcus Buckingham on the “Oprah” show and his audiobook “The One Thing You Need to Know About Great Managing, Great Leading, and Sustained Individual Success” is a keeper. His research is sound and this is an excellent tool for innovators.
Photo from Mr. Buckingham's Twitter profile
First Lady Michelle Obama recently touted the strides of Let’s Move!, a national campaign to combat childhood obesity, during stops across the country. She carried that message directly to her audiences and along the way, got her dance on.
Meanwhile, 100 people will be invited to a tweetup in Cleveland at NASA’s Glenn Research Center. The tweetup is in advance of a March 2 NASA event commemorating the 50th anniversary of spaceman John Glenn’s first U.S. orbit. Glenn, 90, achieved that milestone when he orbited the Earth on Feb. 20, 1962.
Obama and NASA are heavyweights focused on one word: progress. They are intensely interested in creating and celebrating progress around their causes. They wield sustained adoration by carving new paths, thereby proving, with apologies to Marshall McLuhan, “the message is the medium.” Here are two social media insights gleaned from the progress-focused titans.
Really Care About Your Audiences
According to a 2009 blog authored by Neal Wiser, NASA’s goals for Twitter are: “To connect and communicate with people interested in what NASA does.” NASA has been in the tweetup business for awhile and it’s definitely working for the space agency.
Two years ago, Obama launched a national initiative designed to increase healthy food options for America’s children, who are at the center of an obesity epidemic. Let's Move! also wants children to increase their physical activity. According to D Magazine’s SideDish Food blog, Obama recently said that more than 150 Dallas schools had found ways to serve healthy meals and get kids moving. She said 78 of those schools earned Gold Awards because they met "the highest levels of standards."
NASA and Obama consistently demonstrate genuine interest in their audiences.
Be Comfortable Having Lots and Lots of Fun
The dancing in the YouTube video above happened during the first lady's recent cross-country stops promoting Let's Move!'s second anniversary. As a dancer way down in my soul, it thrills me to see the first lady giving it all she's got and hanging strong. Just imagine what the kiddos said when they went home that night?
Oh, did I mention NASA has a Facebook game app?
NASA is clearly enjoying itself as demonstrated by its Twitter feed. Check out the screen capture (below) from 2.17.12
At a Meetup on 12.21.11 hosted by Dallas-based LevelTen Interactive, Tom McCracken gave an excellent presentation on results oriented Web content strategy.
Here are 4 ideas I found especially intriguing:
1. Hire journalists.
He said journalists are his favorite people because we can “blend the art of storytelling (literature) with the science of reporting (journalism).” Amen brother. I could not have said it better.
Beyond that nice pat on the back, the craft of gathering information through interviews and other sources, preparing it and sharing it with targeted digital audiences is essentially New Media.
2. Focus on your target audiences.
This is standard practice. McCracken divided this category based on the primary audience, secondary audience and tertiary audience. I was interested in his advice to set objectives for your content, such as "getting revenue or generating excitement." My goals for this blog are to generate sales, especially for my consulting services, and to educate my audiences.
3. Use visuals.
Video and photos generate more interest, McCracken indicated. Check out this Yahoo! eye-tracking study about the way people browse webpages: http://goo.gl/pxzO. It will be helpful in developing your content.
4. Promote your content.
McCracken touched briefly on search engine optimization and social media for promotional purposes. He said he planned to delve deeper at the next Meetup.
Some practices I found beneficial are: sharing content on Twitter and other social sites, paying attention to the uniqueness of each platform and speaking the lingo accordingly. Another tactic is to use highly searched keywords.
The Zen of Social Media Marketing by Shama Hyder Kabani
I heard Shama speak at a Social Media Club of Dallas event on 4.22.10. I bought and quickly devoured The Zen. It's a must-have because it's practical and filled with effective case studies.
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
This summer my brother turned me on to this book and it's a gold mine because David's ideas are fun, first of all, and unique. He, too, says "hire a journalist." Yay!
I first learned President Obama would announce Osama bin Laden’s death during a May 1 special report by CBS News Anchor Russ Mitchell that interrupted “CSI: Miami.”
When I logged on to @digiqueen0809, my Twitter account, @USATODAY was reporting that @BarackObama would announce bin Laden was dead. I retweeted that and so did 12 others.
I continued to watch Mitchell’s anchoring of the developing story while using Twitter to share the news. That’s the beauty of this digital age – having television and social media simultaneously providing data about breaking news. I call it an “information high.”
@Tweetdeck is a wonderful resource. I used it to tweet seamlessly to all of my social networks. I sent about 72 tweets including many from those I follow; here are my favorites:
@NAHJ sent the news, in Spanish, from Univision, which I retweeted.
@Poynter’s tweet stated journalists were sent emails and texts saying “get to work.”
@TIME stated a crowd was outside the White House waving flags.
I tweeted some of the president’s comments from his announcement on @CBSNews, including: … today a small team of Americans “killed Osama bin Laden and took custody of his body.”
@nenajimedia urged everyone to pray.
@FO_Woolverton: RT@rtburg: MT @matflener Map of where Osama bin Laden was killed.
@LatinosMatter pointed out that Pres. Obama said “Bin Laden was not a Muslin leader, he was a mass murderer of Muslims.”
@D_Aarons stated President Bush said Obama called to tell him about Osama.
@ToureX shared President Clinton’s congratulations.
@kinggayle asked “Could BARACK OBAMA look more presidential?”
@PBS shared @NYTimesAd’s tweet of how the Osama announcement leaked out.
@CBSNews stated the FBI is preparing a bulletin to law enforcement agencies.
@LeslieMarshall queried: Are u going to ask where Obama was born? or who made the orders to kill Bin Laden?!!! OBAMA Yes!!!
@JadeYG: RT @ewstephe: So when Obama said last week he had 'better stuff to do' than talk about his birth certificate... Yeah.
@HFord2 stated it was great to be an American!
@LIVESTRONGCEO thanked our troops, veterans and public servants.
@mashable wanted to know where I first heard the news of bin Laden’s death. I responded I heard about it on the local (Dallas-Fort Worth) CBS-TV affiliate.
@GMA shared that Times Square was packed.
@tackable had a photo from the crowd at the White House.
@joshtpm sent the link to video of the president’s speech.
@DeepakChopra wrote: Dear Mr Trump do you want to see Osama bin Laden's death certificate--long form or short form ?
@chavis_t noted: In stitches -> RT @ikathyv: Hahaha! RT @WatchJ: I know one thing........Michelle Obama bout to have a looooooooooong night.
@elizlowe pointed out: cars are blasting springsteen's "born in the usa" outside of #gwbush's house #binladen #dallas @SMUDailyMustang.
@BishopJakes urged everyone to remember this historic moment.
@HuffingtonPost: Twitter says more than 4,000 tweets per second were sent during Obama's speech.
@TekLadoMagazine offered the president’s speech in Spanish.
@dallas_news: Check out the tweets of Sohaib Athar, Twitter name @ReallyVirtual He unknowingly live tweeted the Bin Laden raid in Pakistan.
Following a strong mix of news, social media and other people can provide a solid Twitter experience. Being prepared is critical in order to share timely and important messages with your followers.
About the Author:
Regina L. Burns, M.A., Project+, is an award-winning multimedia editor and journalist, specializing in Black history and African American stories at Harvest Reapers Communications. Her work has been published in Texas Highways magazine, WFAA-TV, The Dallas Morning News, the Fort Worth Star-Telegram as well as The Commercial Appeal, the Tri-State Defender and The Flyer, among others.