Here's the beauty of using a cell phone's video camera: it’s readily available, most have great quality including excellent audio and the video can be edited on Windows Movie Maker (with a conversion package, if needed. Do a Web search for video conversion software).
Here’s how cell phone video can help rock sales:
1. Create a training series -- promote on your social media & eNewsletter 2. Demonstrate the benefits of your products -- show and tell sells 3. Capture a customer’s testimonial -- builds credibility 4. Showcase how to do something -- teaching is an effective tool 5. Develop a webinar on a hot topic relevant to your market(s) -- time is money
Finally, video can tell your story unlike any other medium.
Regina L. Burns, M.A., Project+, is an award-winning multimedia editor and journalist, specializing in Black history and African American stories at Harvest Reapers Communications. Her work has been published in Texas Highways magazine, WFAA-TV, The Dallas Morning News, the Fort Worth Star-Telegram as well as The Commercial Appeal, the Tri-State Defender and The Flyer, among others.
She previously worked for a variety of news media organizations as an editor and journalist, including The Associated Press in Mississippi and Texas. She was news director at WLOK-AM and WGKX KIX-106 FM in Memphis. Learn more