Here's the beauty of using a cell phone's video camera: it’s readily available, most have great quality including excellent audio and the video can be edited on Windows Movie Maker (with a conversion package, if needed. Do a Web search for video conversion software).
Here’s how cell phone video can help rock sales:
1. Create a training series -- promote on your social media & eNewsletter 2. Demonstrate the benefits of your products -- show and tell sells 3. Capture a customer’s testimonial -- builds credibility 4. Showcase how to do something -- teaching is an effective tool 5. Develop a webinar on a hot topic relevant to your market(s) -- time is money
Finally, video can tell your story unlike any other medium.
I recently decided I wanted to start wrapping my hair, so naturally, I turned to YouTube for help. The key things I wanted to learn were how to ensure my hair would dry properly and ways to make sure it has lots of body.
One YouTubevideo in particular stood out because she walked through the steps and provided excellent information. She also discussed the product she used and demonstrated her techniques.
Regina L. Burns, M.A., Project+, is an award-winning multimedia editor and journalist, specializing in Black history and African American stories at Harvest Reapers Communications. Her work has been published in Texas Highways magazine, WFAA-TV, The Dallas Morning News, the Fort Worth Star-Telegram as well as The Commercial Appeal, the Tri-State Defender and The Flyer, among others.
She previously worked for a variety of news media organizations as an editor and journalist, including The Associated Press in Mississippi and Texas. She was news director at WLOK-AM and WGKX KIX-106 FM in Memphis. Learn more