First, let’s use the Babylon Business Dictionary’s definition of the word “innovator.”
“n. one who innovates, one who makes changes, one who introduces new methods or procedures”
Innovative megapastor, entrepreneur and author Bishop T.D. Jakes is preaching memorable sermons that can be translated into strategic lessons for innovators. The July 1, 2012 sermon “Commitment” coincided with the 16th anniversary of The Potter’s House’s founding. Jakes issued a call to service for members in the 30,000-plus megachurch. The July 15, 2012 sermon “Is There Not a Cause?” provided insight into the damaging effects of narcissism.
Using that backdrop, here are 12 lessons for innovators that I gleaned from listening to Bishop Jakes, whose comments are in quotation marks:
1. Step out on faith – “You will get a great return because there’s been a great investment.”
2. Embrace sacrifice; make it work for you – “Be sacrificial of your time [and] resources.”
3. Put everything into achieving your dreams – “People won’t believe in your dream unless you do.”
4. Find something beyond you to contribute to –“Do you believe in anything other than you?”
5. Give your way through –“I put my whole check into my first church. I didn’t have but seven members.”
6. Keep your promises and commitments—“What do people get when they get you?”
7. Pay the price to be great—“Greatness costs what it costs.”
8. Share in the responsibility AND the benefits –“You want the benefits but you don’t want the responsibility.”
9. Expect no reward – “Stop expecting to be rewarded for [doing] what you’re supposed to do.”
10. Demonstrate that you value relationships by reciprocating -“Any relationship that has no reciprocity will die.”
11. Use social media intelligently – “Say something that makes me want to follow you [on Twitter].”
12. It’s not about you – “Marriage is about sacrifice.”
Also of interest:
4 insights gleaned from the friendship of Bishop T.D. Jakes and Rev. Joel
SharePoint 2010 – Level 1
In an effort to continually expand my technological education, I am pursuing a Project Management certification. Recently, I completed a SharePoint 2010 – Level 1 class and plan on taking SharePoint Level 2.
And speaking of SharePoint, I was especially interested to see this headline: From PCWorld: NewsGator to Integrate Its SharePoint Add-on With Yammer
My Summer Reading/Listening List
Tony Award nominee and funnyman David Alan Grier’s “Barack Like Me: The Chocolate-Covered Truth” audiobook caught my attention during a recent library visit. It’s a frank and edgy breakdown on President Obama’s election to going ballistic after being voted off of “Dancing With the Stars.”
Flickr photo by Alipyon
PR measurement guru K.D. Paine spoke to the May 31, 2012 Joint Communicator’s Luncheon at Thanksgiving Tower (Tower Club), where I bought her book " Measure What Matters." It’s an excellent resource for anyone engaged in marketing, social media and PR.
Photo from Ms. Paine's Twitter profile
I discovered strength strategist, author and researcher Marcus Buckingham on the “Oprah” show and his audiobook “The One Thing You Need to Know About Great Managing, Great Leading, and Sustained Individual Success” is a keeper. His research is sound and this is an excellent tool for innovators.
Photo from Mr. Buckingham's Twitter profile
At a Meetup on 12.21.11 hosted by Dallas-based LevelTen Interactive, Tom McCracken gave an excellent presentation on results oriented Web content strategy.
Here are 4 ideas I found especially intriguing:
1. Hire journalists.
He said journalists are his favorite people because we can “blend the art of storytelling (literature) with the science of reporting (journalism).” Amen brother. I could not have said it better.
Beyond that nice pat on the back, the craft of gathering information through interviews and other sources, preparing it and sharing it with targeted digital audiences is essentially New Media.
2. Focus on your target audiences.
This is standard practice. McCracken divided this category based on the primary audience, secondary audience and tertiary audience. I was interested in his advice to set objectives for your content, such as "getting revenue or generating excitement." My goals for this blog are to generate sales, especially for my consulting services, and to educate my audiences.
3. Use visuals.
Video and photos generate more interest, McCracken indicated. Check out this Yahoo! eye-tracking study about the way people browse webpages: http://goo.gl/pxzO. It will be helpful in developing your content.
4. Promote your content.
McCracken touched briefly on search engine optimization and social media for promotional purposes. He said he planned to delve deeper at the next Meetup.
Some practices I found beneficial are: sharing content on Twitter and other social sites, paying attention to the uniqueness of each platform and speaking the lingo accordingly. Another tactic is to use highly searched keywords.
The Zen of Social Media Marketing by Shama Hyder Kabani
I heard Shama speak at a Social Media Club of Dallas event on 4.22.10. I bought and quickly devoured The Zen. It's a must-have because it's practical and filled with effective case studies.
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
This summer my brother turned me on to this book and it's a gold mine because David's ideas are fun, first of all, and unique. He, too, says "hire a journalist." Yay!
I want this Thanksgiving to be as meaningful as possible and I’m sure you do too.
To ensure this, I noted 12 ideas, some I’ve done and others I plan to do, that extend this holiday beyond turkey and dressing.
Will you join with me to embrace this Thanksgiving’s purpose by contributing in the following ways to our global society? Please share what happens and Happy Thanksgiving!
1. Read a book to a child.
Why? Because it expands the child’s world and yours too.
2. Gift a Maya Angelou cookbook.
Why? She knows how to cook
3. Go visit someone in a nursing home or rehabilitation center.
Why? Because they may not have family nearby to visit them.
4. Partner with 9 people to create goodie bags and distribute to 10 underemployed, unemployed people and/or entrepreneurs.
Why? Because it shows you care and you get it.
5. Remember the business introduction you promised so-n-so back in the winter? Well, go ahead and follow through before it turns icy again.
Why? Relationships are everything.
6. Clothes Giveaway Day. Send an email to friends and family that you are giving away the clothes not being worn in the back of your closet.
Why? Someone else can use them.
7. Sponsor someone’s registration for a webinar you know they would like.
Why? What goes around comes around.
8. Save your aluminum cans for a month and take them to the recycling center.
Why? It’s good for the environment.
9. Support Small Business Saturday November 26.
Why? It stimulates our economy and you’ll probably make new friends.
10. Pay for someone to join an organization you know they would like.
Why? Dare I say it again—relationships are everything.
11. Support the Wikipedia Foundation.
Why? It makes us smarter.
12. Create a fun card to share using your iPad and other digital devices.
Why? It spreads cheer and puts your creativity to good use.
About the Author:
Regina L. Burns, M.A., Project+, is an award-winning multimedia editor and journalist, specializing in Black history and African American stories at Harvest Reapers Communications. Her work has been published in Texas Highways magazine, WFAA-TV, The Dallas Morning News, the Fort Worth Star-Telegram as well as The Commercial Appeal, the Tri-State Defender and The Flyer, among others.