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Reporter's Notebook: Discovering Delectable Butter Cake While Profiling Athens for Texas Highways Magazine

5/24/2023

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​I wanted to eat the whole 890-calorie butter cake slice from the Athens, Texas, Cotton Patch Cafe, but I didn't. My hard-won weight loss during the lockdown of the Covid-19 pandemic and the weekly maintenance goal (and strength training challenges) to keep off those 40 pounds stopped me. Thank you, Weight Watchers!  

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Screengrab of Cotton Patch Cafe's Butter Cake

​I enjoyed the divinely delicious part I ate, tracked it in the WW app, and boxed up the rest to go in the freezer in Dallas, Texas. 

It was January 2023 and I was on assignment for Texas Highways magazine in Athens, an East Texas town well-known for its food and exciting aquatic experiences. Just like its namesake, Athens, Greece, people flock here to have new adventures. I sensed my profile on the town, through Athens City Councilmember SyTanna Freeman’s eyes, would be memorable. For example, when we went to the $18 million Texas Freshwater Fisheries Center, I was thrilled to include this treasure in my story. We made other stops as Freeman narrated insights about her childhood and early life.  

​Read my ​Texas Highways' Athens profile here
Story photo by Tiffany Hofeldt
Slideshow photos of me by Emily Buziewicz

 Since 1998, the town has elected three African Americans, Carl Westbrook, Elaine Jenkins, and Freeman, to the Athens City Council, according to city spokesman Michael Hannigan. Freeman is the only African American city councilmember among five currently serving Athens.  She cherishes that role and recently celebrated 20 years with the Athens Independent School District. Furthermore, she works part-time after school taking the tickets at the Hornets’ games. 

Later that crisp Friday evening at Athens High School, I witnessed the charm Freeman brings to ticket taking as she doled out change and chatted with students, parents, and other basketball fans. The magic of community connections revealed itself in smiles, “Good evenings,” and several versions of “Sorry, you can’t bring that bag in here.” The people who received those last comments generally responded with “Sorry, I didn’t see the sign. I’ll take it back to the car.” Freeman’s daughter, Tabitha Page, and her young children, stopped by and another part of the Athens story fell into place.
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The next day, I met Rev. Earnest Freeman,  SyTanna's husband. He is a manager in retail and also the pastor at Mt. Moriah Baptist Church. The church, which was founded in 1896, is located 10 miles west of Athens in the Sand Flat community. SyTanna Freeman said some descendants of the original founders are among the church's membership. In March 2023, the Freemans celebrated “11 years of faithful service” at the church.

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SyTanna Freeman is also the First Lady at Mt. Moriah Baptist Church, where her husband, Rev. Earnest Freeman, is the pastor. The couple has served the church 11 years as of March 2023.

Heading back to Dallas, I realized Athens has a powerful connection to its namesake. Fishing enthusiasts support its remarkable Texas Freshwater Fisheries Center as well as Lake Athens. The high school’s Hornets’ athletic events are popular with the hometown crowd, and SyTanna Freeman and her family are leaders contributing to Athens’ success. I  witnessed the  distinctive bonds and special moments of small-town life. My own enjoyment of an unbelievable culinary treat topped off the assignment. My trip to Athens  was a memorable adventure.

Discover more Texas Highways and my other works here
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Black History Month 2023 Salute: Celebrating New Mount Zion Baptist Church of Dallas, Texas, Inc.

2/11/2023

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Quick Facts
Name: New Mount Zion Baptist Church
Address: 9550 Shepherd Road, Dallas, Texas 75243
Phone number: 214.341.6459
Website: www.nmzb.org/
YouTube: https://www.youtube.com/@nmzbc1598/streams
Pastor: Dr. Tommy L. Brown, installed on Nov. 9, 2014; President of the Baptist Ministers Union of Dallas and Vicinity 
First Lady: Ruth "Nell" Brown; 2nd Vice President of the National Missionary Baptist Convention of America Minister Wives and Widows Auxiliary  

Year Founded: January 1946
Unique Service: GriefShare Affiliate

In September 2022, I joined New Mount Zion Baptist Church in Dallas, Texas, and am celebrating this dynamic community of faith. during Black History Month 2023.

My first encounter with this church was more than 15 years ago, when one of my then “little” nephews visited me one summer. I needed childcare support and New Mount Zion’s Day Care Center was highly recommended by one of my clients, Mrs. Marilyn Calhoun. It worked out perfectly and they took good care of my nephew.

Fast forward to May 2022, when my mentor and former Abilene Christian University media law professor, Dr. Charlie Marler, died in Abilene, Texas. I sought grief counseling through the national GriefShare program. New Mount Zion is listed among the virtual options. Even though my work schedule conflicted with the virtual meetings and I could not attend, I received a phone call from one of the church’s GriefShare organizers, Mrs. Barbara Kelly (see photo above). She was very supportive and prayed with me over the death of Dr. Marler, who “ordered” me to go back to school to become a historian in African American History. (You can read about my new academic journey here). Even though I found another option for grief counseling, Kelly and several others followed up with me. This got my attention and I started visiting the church intermittently. 

​Just as my history graduate courses were starting, I decided New Mount Zion was the place for me because of its caring environment and powerful preaching by Dr. Tommy L. Brown, the pastor. Dr. Brown and his wife, First Lady Ruth “Nell” Brown, (see photos above) are dedicated to serving the church and being beacons of light in their respective communities. I have been especially impressed with their commitment to the youth through college scholarships and a variety of outreach events. Their online services on YouTube gave me strength when I could not get to the building, especially during the hectic first semester of my Ph.D.  studies at the University of North Texas (UNT).

Finally, I have received encouragement and prayers whenever I asked for them and even when I did not. My goal is to earn a Ph.D. specializing in African American History in Texas. I am excited about my new church family! Please join me in celebrating New Mount Zion Baptist Church!

View Regina's Selected Black History Posts:
Reporter's Notebook: Covering the Alamo’s Historic Reveal for Texas Highways Magazine

​'Medgar Evers: Mississippi Martyr' Author Dr. Michael Williams Commemorates the 50th Anniversary

EXCLUSIVE: 53 years after attending Dr. King's funeral at the behest of Ann Arbor, Michigan officials, meet the Black man who was president of the NAACP Youth Council and whose name never made the newspapers in 1968 (Online Audio Documentary)

8 Women Historymakers

Veteran Dallas Morning News Columnist Norma Adams-Wade Still Making History

Saluting Kenny Ray DeWalt: Memphis Trombone Player for Rev. Al Green, The Bar-Kays

Updated: Do you know why Dr. King went to Memphis?

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Texas Highways' Web Story: 'Men of Change'

8/24/2021

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Thanks to Senior Managing Editor Matt Joyce for another dynamic Texas Highways magazine web assignment. In July 2021, I visited the African American Museum in Dallas as part of my story about Houston artist Cary Fagan's photographic work honoring the late Texas native and legendary choreographer/dancer Alvin Ailey. Fagan's images are in the Smithsonian Institution's 'Men of Change: Power. Triumph. Truth' exhibit, at the Museum through Sept. 12, 2021. You may read my story here. Please read my other Texas  Highways' works here.

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“Delta Epiphany Spotlights Robert F. Kennedy’s Enduring Social Change Legacy” (Online Audio Documentary)

6/11/2021

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Based on Ellen Meacham’s acclaimed 2018 book, “Delta Epiphany: Robert F. Kennedy in Mississippi,” award-winning multimedia editor and journalist Regina L. Burns executive-produced, reported, and edited the online audio documentary, “Delta Epiphany Spotlights Robert F. Kennedy’s Enduring Social Change Legacy.” This month on the 53rd anniversary of Kennedy’s assassination, Meacham’s book is the tour guide for this online audio documentary. ​

Audio Interviews
Burns embedded audio interviews she recorded in 2018 of Meacham and Michael White, one of the then-children whose Mississippi Delta home Sen. Robert F. Kennedy (D-New York) visited in 1967, with pivotal moments from Meacham’s book. Burns also interviewed Dallas, Texas-based Melinda Guravich, daughter-in-law of the late Greenville, Mississippi-based photographer Dan Guravich, whose photographs graced the book’s front and back covers

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Melinda Guravich, Ellen Meacham, and Michael White met after Meacham's June 18, 2018, book talk at The Sixth Floor Museum at Dealey Plaza in Dallas, Texas. Photograph by Regina L. Burns.
​​Kennedy’s 1968 Presidential Campaign
“Delta Epiphany Spotlights Robert F. Kennedy’s Enduring Social Change Legacy” explores Meacham’s book through NAACP Legal Defense and Educational Fund attorney Marian Wright’s plea to help the starving people in the Mississippi Delta to Kennedy’s arrival in Jackson, Mississippi, and his heartbreaking anti-poverty tour. Meacham traced the horrible human hunger Kennedy witnessed and the quick actions he took to provide aid as well as the subsequent impact of Kennedy’s anti-poverty awareness campaign, which influenced his decision to run for president in 1968. After he was assassinated on June 6, 1968, many other people carried Kennedy’s anti-poverty work forward, despite challenges and naysayers. 

COVID-19 and SNAP
Approximately 25 million SNAP-- Supplemental Nutrition Assistance Program -- recipients are now eligible for additional emergency assistance from the U.S. Department of Agriculture because of the COVID-19 pandemic. Earlier this year in 2021, the USDA said it would provide the increased emergency aid to SNAP participants who had reached the maximum benefit level and had not already received the increased benefits, which Congress approved in 2020.

​Purchase Requirement Dropped for Food Stamps
SNAP’s roots date to 1939 and the Great Depression. Back then and recently, due to the COVID-19 pandemic, people stood in bread lines as hunger swept the country. Meacham provided abundant signposts of Kennedy’s social change journey, and his ongoing influence on various anti-hunger programs such as the 1977 federal legislation that dropped the purchase requirement for food stamps. Prior to that legislation, food stamps had to be purchased. Meacham documented that Kennedy learned, during his ‘Delta Epiphany’ tour, people struggling to put food on the table lacked the financial resources to buy food stamps.

Audio documentary (19:06) and transcript download (.PDF) are below.

de_61121_transcript_regina_l_burns.pdf
File Size: 277 kb
File Type: pdf
Download File

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Dan Guravich captured photographs of Sen. Robert Kennedy's 1967Mississippi Delta anti-poverty fact-finding tour. Guravich's image is from Delta State University's website, https://bit.ly/3gizVe0.
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Melinda Guravich and her husband David Guravich provided Ellen Meacham with digital versions of photographs taken by Dan Guravich, who was one of the photographers with Sen. Robert Kennedy in the Mississippi Delta in 1967. David Guravich is Dan's son.

Remembering RFK's trip to the Mississippi Delta (Article and "When D.C. Came to the Delta" Video by Junior Walters)


Learn More
● Regina’s Blog
● A Short History of SNAP
● COLIN KAEPERNICK AND DR. ANTHONY FAUCI TO RECEIVE ROBERT F. KENNEDY HUMAN RIGHTS AWARD
● Robert F. Kennedy Human Rights​
● The Sixth Floor Museum at Dealey Plaza

Copyright © June 11, 2021, Regina L. Burns, Harvest Reapers Communications. All Rights Reserved.

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In Dallas, an exhibition of iconic civil rights photographs showing through Memorial Day 2021

5/29/2021

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‘The Fight for Civil Rights in the South’ is on display through Memorial Day, May 31, 2021, at the Dallas Holocaust and Human Rights Museum.
​By Regina L. Burns

Memorial Day is the last chance visitors can see two acclaimed photography collections about the African American battle for civil rights, on view at the Dallas Holocaust and Human Rights Museum. The Fight for Civil Rights in the South showcases the combined Selma to Montgomery: Photographs by James “Spider” Martin and Courage Under Fire: The 1961 Burning of the Freedom Riders Bus.

​“We were searching for an exhibit that highlighted some seminal events in the fight for civil rights in the United States and connected to the African American history section in our American Ideals Reality Repair Gallery,” Museum President and CEO Mary Pat Higgins said. “The Birmingham Civil Rights Institute had these two wonderful exhibitions available, so we put them together and added original artifacts and additional historical material to create a unified whole.”

The exhibition includes some African American Museum of Dallas works dating to the Jim Crow South, according to Higgins. 

Martin’s photographs pinpointed the violence of Bloody Sunday, March 7, 1965, when nonviolent marchers were beaten by state troopers in Alabama as they stood up for voting rights. His images also documented the other two Selma to Montgomery marches held that same month. Photographs of civil rights legends, Mrs. Coretta Scott King, Dr. Martin Luther King Jr., Hosea Williams, Andrew Young and John Lewis, among many others, were also included.

Joseph Postiglione’s photographs showed the horror Freedom Riders experienced when their Greyhound bus was “set on fire by members of the Ku Klux Klan,” according to the exhibition’s notes. The Freedom Riders were protesting segregated public transportation in Anniston, Alabama on May 14, 1961. “Postiglione caught the Freedom Riders in the immediate aftermath [of the firebombing], their clothes ashen, their faces distraught, and the flames and smoke from the bus in plain view,” according to the exhibition’s notes.

Each collection’s 48 photographs transport visitors to the segregated 1960s and the battle for civil rights. Other standouts include a comprehensive timeline and excerpts of Dr. King’s powerful speech, "How Long? Not Long."  The exhibition is on display through Memorial Day. For tickets and more information, check out DHHRM.org.

LEARN MORE:
Regina’s Blog
1921 Tulsa Race Massacre
U.S. Civil Rights Trail

Our God is Marching On!
#MLK: How Long? Not Long!

The Heinous 1961 KKK Attack on the Freedom Riders
Get On the Bus: The Freedom Riders of 1961
Freedom Rides


Copyright © May 29, 2021, Regina L. Burns, Harvest Reapers Communications.
​All Rights Reserved. 
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Bowling Fundraiser Strikes Success for Dallas Publisher Cheryl Smith

6/14/2017

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Cheryl Smith, courtesy of her LinkedIn profile.

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Cheryl Smith says her Don't Believe the Hype Celebrity Bowl-a-thon has raised more than $300,000. It has funded numerous nonprofit and journalism causes.

​What are some of the outcomes achieved from this event?
We have helped finance travel and accommodations for journalism students attending conferences and conventions, career enhancement programs and workshops. When big funders fall through, we were able to use funds raised to help with feeding students, providing transportation or purchasing supplies for the Dallas-Fort Worth Association of Black Journalists Urban Journalism Workshop.
​
Some of the funds have helped young journalists with training. Tell me about that work.
We have paid registration fees to conventions. Additionally, the proceeds from the event have helped take students to conventions in Seattle, Phoenix, Orlando, D.C., Atlanta, Indianapolis, Houston, New Orleans, Las Vegas and Oklahoma. Jeffries Street Learning Center, the Black Academy of Arts and Letters, the Emmett Till Legacy Foundation and the African American Museum of Dallas are just a few of the beneficiaries over the years.

Anything else to add?
​
I love doing this event and I love bringing people together for a good time and a good cause.

​Cheryl Smith knows how to organize a longstanding and successful fundraiser that supports her passion for journalism and fun gatherings. The veteran Dallas publisher, journalist and National Association of Black Journalists' board secretary founded the Don't Believe the Hype Celebrity Bowl-a-thon a little more than two decades ago.

The 23rd annual event, slated in Dallas June 17, 2017, promises to supply ample laughter, loads of good-natured, competitive bowling and financial support for various causes.  
​
Smith, who has made her mark across all media platforms, also serves as longtime president of the Dallas-Fort Worth Association of Black Journalists. Additionally, she led the NABJ Region VII during two terms as director.  A tireless advocate for journalism and journalists, she revealed during a Question-and-Answer interview conducted by email, how the Bowl-a-thon got its name, some of the event's beneficiaries and the highest score she's ever bowled.

Where did the name of the event come from?
"Don't Believe the Hype" is a hit song from the popular rap group, Public Enemy.  I used the song as the opening for my award-winning talk show on KKDA-AM, "Reporters Roundtable with Cheryl Smith."  When I decided to come up with a fundraiser, I bounced around names and a friend suggested I use the song. So, I called Chuck D and told him what I wanted to do and asked his permission.  He said, 'Yes!' He actually came for the first event and also for the 10th anniversary.

What was your original vision?
Just to bring together people to have fun and raise money for scholarships.

​Have you achieved your original vision?
Yes, people consider the event to be a quality program and while I have raised a significant amount of money over the past 22 years, I would like to raise so much more.


How much money has the event raised since its inception?
We have raised over $300,000.

Why did you decide to use bowling to raise money?
Growing up in New Jersey, we went to the movies, bowled and skated.  I felt that bowling was something that people of all ages can do.  After a while, I couldn't see myself 85 [and] skating. Maybe there are some, but not me. ...

​What's the best game (score) you've bowled?
​
I was on a bowling team in 8th grade and used to go bowling with my Godmother and her friends. The best game I bowled was about three years ago, and it was like a 230.  Everyone was amazed. I was and am still in shock.
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To register your team for Saturday's Bowl-a-thon, click here. Team preregistration is highly encouraged to ensure participation.

(c) HarvestReapers.com, June 14, 2017. All Rights Reserved.

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Veteran Dallas Morning News Columnist Norma Adams-Wade Still Making History

1/18/2016

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Norma Adams-Wade is one of the founders of the National Association of Black Journalists. In 1974, she became the first black full-time staff writer to cover citywide news hired by The Dallas Morning News. She retired in 2002 and still writes a weekly column for the Morning News.

Q: Do you have or do you make [New Year's] resolutions?
A: I do not make resolutions. (Click the audio file below to hear the remainder of her response.)

Q: ​What has been one of the best parts of being one of the 44
​NABJ [National Association of Black Journalists] founders?
​What has that experience and that contribution to the journalism industry been like for you?

Q: Did you ever face any racial violence or threats in the early years or at any point while you were a full-time journalist at The Dallas Morning News? 

Q: ​What stories do you want to break this year? 

Q: Who inspired you?

 
Norma Adams-Wade broke the story that Dallas' two  distinctive parades honoring civil rights leader Rev. Martin L. King Jr., were facing massive changes.

Her original reporting led to a request for more Morning News staffers to cover the controversy, which eventually resulted in Dallas having one MLK parade Jan. 18, 2016, instead of two.

She has been making journalistic history for decades and has no plans to stop any time soon.

Adams-Wade first made history in 1974 when R.E. "Buster" Haas literally came to her front door to hire her as the first black full-time staff writer to report about all of Dallas. She made history again Dec. 12, 1975, as one of the 44 founders of the National Association of Black Journalists to convene in Washington, D.C., to launch the organization. She was among the 12 cofounders who attended a 40th NABJ anniversary celebration in December 2015.

The columnist and former senior staff writer retired from the Morning News in 2002. In 1988, she started writing a column devoted to events in Dallas' black community, which she writes weekly.

Adams-Wade is quick to mention a name not heard much these days: Julia Scott Reed, whom the Morning News hired to cover the black community in 1967, making Reed the first black staffer at the newspaper.

You should also know that December was a busy month for Adams-Wade because the Dallas-Fort Worth Association of Black Journalists honored her and several others at its holiday mixer. And that event is where I learned about all that she did to further the profession. We discussed my interest in writing about her trailblazing career and you can listen to excerpts of the Jan. 11, 2016, telephone interview to the left.
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2015 DFW/ABJ Holiday Mixer Invite

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Martin L. King Jr.'s Influence on Immigration Reform

1/21/2013

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Happy Martin Luther King Jr. Day!

Dallas immigration attorney M. Elizabeth Cedillo-Pereira and her husband Oscar Pereira, a mechanical engineer on the Joint Strike Fighter Program  at Lockheed Martin Corp., say Dr. King's influence is alive and well, especially in the immigration reform battle.

They agreed to be interviewed for my MLK Day 2013 blog post. The interviews were conducted at the Hyatt Regency Hotel in Dallas, Texas New Year's Day, where attorney Cedillo-Pereira gave the keynote address at the Dallas County Elected Official Swearing-In Ceremony.

All photos by Regina L. Burns.


Q: What do you think of Dr. King's legacy in 2013?
Q: How is Dr. King's legacy impactful in your work as an immigration attorney?
Q;  What is the call to action?
                         © 2013 Harvest Reapers Communications; All Rights Reserved.
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12 Lessons for Innovators Gleaned from Bishop T.D. Jakes

7/16/2012

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Celebrating with Bishop T.D. Jakes at The Potter's House's 16th church anniversary picnic at Circle R Ranch 6.30.12
First, let’s use the  Babylon Business Dictionary’s definition of the word “innovator.” 
 
“n. one who innovates, one who makes changes, one who introduces new methods or procedures”


Innovative megapastor, entrepreneur and author Bishop T.D. Jakes is preaching memorable sermons that can be translated into strategic lessons for innovators. The July 1, 2012 sermon “Commitment” coincided with the 16th anniversary of The Potter’s House’s founding. Jakes issued a call to service for members in the 30,000-plus megachurch. The July 15, 2012 sermon “Is There Not a Cause?” provided insight into the damaging effects of narcissism.

Using that backdrop, here are 12 lessons for innovators that I gleaned from listening to Bishop Jakes, whose comments are in quotation marks:

1.    Step out on faith – “You will get a great return because there’s been a great investment.”

2.    Embrace sacrifice; make it work for you – “Be sacrificial of your time [and] resources.”

3.    Put everything into achieving your dreams – “People won’t believe in your dream unless you do.”

4.    Find something beyond you to contribute to –“Do you believe in anything other than you?”

5.    Give your way through –“I put my whole check into my first church. I didn’t have but seven members.”

6.    Keep your promises and commitments—“What do people get when they get you?”

7.    Pay the price to be great—“Greatness costs what it costs.”

8.    Share in the responsibility AND the benefits –“You want the benefits but you don’t want the responsibility.”

9.    Expect no reward – “Stop expecting to be rewarded for [doing] what you’re supposed to do.”

10.    Demonstrate that you value relationships by reciprocating -“Any relationship that has no reciprocity will die.”

11.    Use social media intelligently – “Say something that makes me want to follow you [on Twitter].”

12.     It’s not about you – “Marriage is about sacrifice.”



Also of interest:

4 insights gleaned from the friendship of Bishop T.D. Jakes and Rev. Joel
Osteen


SharePoint 2010 – Level 1

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In an effort to continually expand my technological education, I am pursuing a Project Management certification. Recently, I completed a SharePoint 2010 – Level 1 class and plan on taking SharePoint Level 2.

And speaking of SharePoint, I was especially interested to see this headline: From PCWorld:
NewsGator to Integrate Its SharePoint Add-on With Yammer

My Summer Reading/Listening List

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Tony Award nominee and funnyman David Alan Grier’s “Barack Like Me: The Chocolate-Covered Truth” audiobook caught my attention during a recent library visit. It’s a frank and edgy breakdown on President Obama’s election to going ballistic after being voted off of “Dancing With the Stars.”




Flickr photo by 
Alipyon

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PR measurement guru K.D. Paine spoke to the May 31, 2012 Joint Communicator’s Luncheon at Thanksgiving Tower (Tower Club), where I bought her book " Measure What Matters." It’s an excellent resource for anyone engaged in marketing, social media and PR.
 

Photo from Ms. Paine's Twitter profile

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I discovered  strength strategist, author and researcher Marcus Buckingham on the “Oprah” show and his audiobook “The One Thing You Need to Know About Great Managing, Great Leading, and Sustained Individual Success” is a keeper. His research is sound and this is an excellent tool for innovators.

Photo from Mr. Buckingham's Twitter profile

View my other book-related blog posts

My Women’s History Month Salute: Belva Davis, the first African-American woman
television journalist in the western US


4 Ways to Create Engaging New Media Content

3 fiction audiobooks you gotta hear

12 ways to put the ‘thanks’ into Thanksgiving

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From 'Public Relations Tactics': The path of perseverance: Carving out a new career

3/5/2012

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The Careers/Job Hunt edition (March 2012) of Public Relations Tactics includes an article I wrote. The path of perseverance: Carving out a new career explores the journeys of three former journalists who transitioned successfully to public relations.

Below are additional insights from some of the story's subjects and an audio excerpt of my interview with Yolette Garcia, Assistant Dean, External Affairs and Outreach, Annette Caldwell Simmons School of Education and Human Development, Southern Methodist University.

PictureGinger Anderson is a career development facilitator with RESCARE, Inc.


Ginger Anderson is a career development facilitator with RESCARE, Inc. and works
at the Richardson Workforce Center in Richardson, Texas.

Q:  What are the first steps a career changer should take when beginning a job search?

A: Before you start a job search, know what your minimum personal budget is and what salary range will meet that. Don’t expect to make what you did at your last job. Ask yourself ‘what is the absolute minimum I can live on'? Anything above that is gravy.

Q: How can the career changer obtain
experience in a new industry?

A: Do volunteer work to hone the skills you need.
We have to show the employer that we are trying
to increase our skills... Then during the interview, tell the hiring manager that you are willing to learn from the bottom up—it’s the best way to learn about a new industry. Assure the prospective employer that you are there to help the company grow and obtain it goals.

Anderson is reachable at [email protected].

PictureWiley Henry has transitioned from journalism to PR.
Wiley Henry, a portrait artist, photographer and former newspaper editor, went through a period of unemployment until he landed a senior account services specialist/writer job.   

Q: Was your faith tested [during your unemployment]?
A: Oh yes, definitely tested. I stayed on bended knees hoping and praying that the Lord would open a door for me. And He did. And it was definitely a faith-tester ... . Every time I thought I was getting close to landing a job, it failed.  It didn’t come through.





And also, just when unemployment [benefits] were about to run out, that’s when I got the call from Deidre [Malone, who hired him to work for her firm, Memphis-based The Carter Malone Group LLC]. I had about a month left [of unemployment benefits].  That’s God... .  

We are taught in church that God is an on-time God [and] that He was will be there when you least expect Him to be. I’m a living witness that He will be right there.

Henry is reachable at
[email protected].

PictureBefore she founded her PR firm in Memphis, Tenn., Deidre Malone was a broadcast journalist.
Deidre Malone runs her own PR firm, The Carter Malone Group LLC, based in Memphis, Tennessee. She hired Wiley Henry to help her firm's clients.


Q: What advice do you have for journalists who may be considering PR?
A:  Seek a mentor.
When you are a
journalist sometimes you have
an affinity to not want to deal
with public relations professionals. This is an awesome career to have … .

A great deal of what we do is strategic communications. I recommend they seek out small PR firms that may need assistance like Wiley ... . You can learn to pitch and put together a communications strategy. That’s something you can learn
.

Her firm is reachable at http://www.thecartermalonegroup.com/.

PictureYolette Garcia successfully transitioned to PR from running the newsroom at KERA in Dallas.



Yolette Garcia left her news management job at KERA in Dallas because she wanted a new career path. She joined SMU's Annette Caldwell Simmons School of Education and Human Development 
as assistant dean of external affairs
and outreach.


Here is an audio excerpt from my January 2012 interview with her:

PictureAnthony HIcks, APR, is PR director at a Memphis nonprofit.

Anthony Hicks, APR, is director of public relations and development at Shelby Residential and Vocational Services in Memphis. Hicks, formerly a staff reporter at the Arkansas Gazette, has advice for journalists or anyone else considering a job in PR.

Q: Do you have any regrets about PR?
A: The biggest challenge is managing expectations
of senior executives. Unfortunately, public relations is a difficult field to understand if you are not experienced in it. Consequently, many organizational leaders do not have experience in public relations. That means the public relations person is expected to work miracles.




Have a thick skin. Be strategic. Always be strategic.

Q: Why get the APR (Accreditation in PR credential)?
A: I got it because I wanted to be recognized as the best in my field. I wanted to know for myself that I had the best skills that my industry required and I wanted some authentication. You have to be in PR for a while to get it. I knew it would be a valuable commodity to have. PR is highly competitive so anything you can do to differentiate yourself, the better off you are.

Q: Any other advice?
A: Before and after joining a company, learn its business thoroughly. Once hired you will consistently use your innate news gathering skills to identify programs and initiatives in the company that will make good news stories --  adapted to the press release format.  A reporter’s instinct will serve you well in public relations and media relations. Understand that once you make the transition, reporters are not publicists for the company you work for.

For more information about Shelby Residential and Vocational Services, go to
http://www.srvs.org/


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    About the Author:

    Regina L. Burns, M.A., M.A., is a Dallas, Texas-based rising historian and award-winning multimedia journalist at Harvest Reapers Communications. She specializes in 20th century Texas African American Business History, specifically Tyler Barber College Chain, the nation’s first African American barber college chain founded by Texas African American millionaire, H. M. Morgan (Henry Miller Morgan). 
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