Photo by: Flickr user ibmphoto24
Breaking down big data’s role in social media marketing is the focus of this third installment in my blog’s “Social Media Trends 2013” audio series. All content © 2013 Harvest Reapers Communications; All Rights Reserved.
Thus far, I have shared excerpts of my audio interviews with three Subject Matter Experts who provided insights into how their organizations use social media to engage with their target audiences. The series began in January and runs whenever I have great content to share.
Why Care About Big Data?
Whether it’s Webopedia’s definition of big data or the one recently referenced in The Wall Street Journal, the bottom line is big data’s onslaught is keeping leaders across various sectors awake at night as they wrestle with how to maximize it for their organizations. Social media enters into the fray as marketers seek insights from the data generated by analytics tools to determine if they are on the right marketing path.
Nate Silver (ctr) poses with us. Photo courtesy of Fabian Robinson.
Statistician & FiveThirtyEight.com
Blog Founder Nate Silver Weighs In
I asked New York Times FiveThirtyEight blogger, statistics guru and author Nate Silver to share insights about this year’s social media trends after his talk at the Gartner Business Intelligence & Analytics Summit.
Silver spoke with me after his keynote presentation as we dashed to his next engagement in the Gaylord Texan. Listen.
Women in Technology International sponsored my registration at the March event held in Grapevine, Texas (just outside Dallas). Special thanks to WITI's Richard Budd and David Leighton for making my participation possible.
GolinHarris' Director of Insights Eric Swayne
GolinHarris’ Director of Insights Eric Swayne
Breaks Down Big Data
I interviewed Eric Swayne, GolinHarris’ director of insights, about the role of big data and social media marketing.
Special thanks to Dallas independent consultant Chris Bradshaw, of BOOMboxNetwork.com, for the invitation to attend the Social Media Breakfast Dallas event where Swayne was the featured speaker in January.
The interview began with an overview of Swayne's role. He said he "collects" the digital data his PR/marketing agency generates and determines insights for clients so they can market more effectively.
RLB: Break it down for us. RLB: Give us some social media (analytics) tools.
AT&T is struggling with how to “stay in the game and stay relevant” in light of innovations such as apps, a company executive told attendees at a luncheon organized by the Dallas chapter of Women in Technology International.
“Our business model fundamentally has to change; we have to ţhink about it differently,” said Bill Hogg, senior vice president, Network Planning & Engineering, AT&T.
Hogg predicted ‘there will be no more app stores in the future because of HTML5.” He said monetization will generate change regarding apps.
AT&T is working on new apps now and is pointing its network out and becoming more open to allow innovation, Hogg said.
Furthermore, he talked about the industry facing a spectrum crunch because during the last 4 years wireless consumption has increased 8K percent. Distributed antenna system is a solution, according to Hogg. Working with the FCC to resolve the problem is also on the table.
Hogg’s luncheon presentation on January 23 was held at AT&T’s Dallas headquarters.
Women in Technology International's next Dallas-area event is Tuesday featuring Life Coach Jewel Brodie, whose topic is "Successful Career Transitions."
Other technology news of interest:
Megaupload case exposes cloud computing risks
Big email companies and online bankers fight phishing
About the Author:
Regina L. Burns, M.A., Project+, is an award-winning multimedia editor and journalist, specializing in Black history and African American stories at Harvest Reapers Communications. Her work has been published in Texas Highways magazine, WFAA-TV, The Dallas Morning News, the Fort Worth Star-Telegram as well as The Commercial Appeal, the Tri-State Defender and The Flyer, among others.