AT&T is struggling with how to “stay in the game and stay relevant” in light of innovations such as apps, a company executive told attendees at a luncheon organized by the Dallas chapter of Women in Technology International.
“Our business model fundamentally has to change; we have to ţhink about it differently,” said Bill Hogg, senior vice president, Network Planning & Engineering, AT&T.
Hogg predicted ‘there will be no more app stores in the future because of HTML5.” He said monetization will generate change regarding apps.
AT&T is working on new apps now and is pointing its network out and becoming more open to allow innovation, Hogg said.
Furthermore, he talked about the industry facing a spectrum crunch because during the last 4 years wireless consumption has increased 8K percent. Distributed antenna system is a solution, according to Hogg. Working with the FCC to resolve the problem is also on the table.
Hogg’s luncheon presentation on January 23 was held at AT&T’s Dallas headquarters.
Women in Technology International's next Dallas-area event is Tuesday featuring Life Coach Jewel Brodie, whose topic is "Successful Career Transitions."
Other technology news of interest:
Megaupload case exposes cloud computing risks
Big email companies and online bankers fight phishing
About the Author:
Regina L. Burns, M.A., Project+, is an award-winning multimedia editor and journalist, specializing in Black history and African American stories at Harvest Reapers Communications. Her work has been published in Texas Highways magazine, WFAA-TV, The Dallas Morning News, the Fort Worth Star-Telegram as well as The Commercial Appeal, the Tri-State Defender and The Flyer, among others.