As 2013 starts to settle in, I extend a "Happy New Year" wish to all who spend some of your online time with me in this space.
In planning for this year's posts, I am launching a series featuring Subject Matter Experts to help us understand "Social Media Trends 2013." I am curious about how organizations, various industry and groups use social media. How has it changed their communication strategies and tactics? What metrics are used to measure social media? You get the idea.
This series will be posted periodically throughout the year. I look forward to your feedback.
My inaugural post features an audio (turn on and up your speakers) interview with Dallas County Democratic Party Chair Darlene Ewing.
We chatted New Year's Day 2013 at the elected official swearing-in ceremony at the Hyatt Regency Hotel in Dallas, TX. Ewing is a Dallas political guru and family law attorney. Follow her organization at dallasdemocrats.
Q: Give us a sense of how your organization used social media to reach your target audiences in 2012?
Q: Do you guys have any metrics that you use to measure the effectiveness of these resources?
Q: What 's ahead for 2013?
Q: As a result of the response on Facebook, are you changing other media that you were using in the past?
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