The National Civil Rights Museum's 1.21.13 Twitter Page
NCRM Communications Coordinator Connie Dyson
Q: How are you using social media to market the museum?
Socially Advanced Marketing Founder Peter Hall
Q: What type of metrics do you use to measure your social media efforts?
Q: (To Dyson) What type of results have you seen? Q: (To Hall) What's next?
Q: (To Dyson) The museum recently received a $549,000 grant from the Gates Foundation to address Education as a Civil Right. Tell us more.
Q: (To Hall) The museum has a separate Facebook page as part of the grant. How are you using it?
© 2013 Harvest Reapers Communications; All Rights Reserved.
Dallas County Democratic Party Chair Darlene Ewing
As 2013 starts to settle in, I extend a "Happy New Year" wish to all who spend some of your online time with me in this space.
In planning for this year's posts, I am launching a series featuring Subject Matter Experts to help us understand "Social Media Trends 2013." I am curious about how organizations, various industry and groups use social media. How has it changed their communication strategies and tactics? What metrics are used to measure social media? You get the idea.This series will be posted periodically throughout the year. I look forward to your feedback.
My inaugural post features an audio (turn on and up your speakers) interview with Dallas County Democratic Party Chair Darlene Ewing. We chatted New Year's Day 2013 at the elected official swearing-in ceremony at the Hyatt Regency Hotel in Dallas, TX. Ewing is a Dallas political guru and family law attorney. Follow her organization at @dallasdemocrats.
Q: Give us a sense of how your organization used social media to reach your target audiences in 2012?
Q: Do you guys have any metrics that you use to measure the effectiveness of these resources?
Q: What 's ahead for 2013?
Q: As a result of the response on Facebook, are you changing other media that you were using in the past?
© 2013 Harvest Reapers Communications; All Rights Reserved.
Flickr Obama painting by corpseinc; All Rights Reserved.
When I saw President Obama wipe his eye last week as he informed the world about the Connecticut school mass slayings, my thoughts turned to all those affected by this horrific event, including the first responders and the journalists covering the story.
Those are the two words I say to law enforcement, medical personnel., the coroners and to journalists, whose job is to deliver the good news and the horrible. I hope you are taking care of yourselves, getting the proper rest and spending time with your own families during this holiday season. And if you need to, please reach out to a professional for counseling in light of post-traumatic stress disorder.What is PTSD? The National Institute of Mental Health defines it as "an anxiety disorder that some people get after seeing or living through a dangerous event."
Almost two years ago, NPR reported First Responders, Rescuers Come Forward With PTSD about an Aspen, Colo. first responder who battled post-traumatic stress disorder. According to the story which Outside magazine covered, Michael Ferrara worked as a search-and-rescue man, ski patrol officer, paramedic and firefighter for 30 years. Later, "horrific images" paraded before his eyes from those rescues.
- How to detect PTSD? View NIMH's answer here.
- How does PTSD affect children compared to adults? View NIMH's answer here.
- How to treat PTSD? View NIMH's answer here.
He says eventually he could not control 'the slideshow that was all these events' including 'an eviscerated man from an automobile crash,' according to NPR's report.
Ferrara found help in therapy.
One of many resources for first responders is the First Responder Support Network. According to its website, it provides "treatment programs that promote recovery from stress and critical incidents for first responders and their families."
Journalists who cover tragedies, which is routinely referred to as "breaking news," have resources also.
According to information on its website, "The Dart Center for Journalism and Trauma, a project of the Columbia University Graduate School of Journalism, is dedicated to informed, innovative and ethical news reporting on violence, conflict and tragedy."
Update: "Entrepreneurial Journalism: Making Yourself the Brand" at Abilene Christian Univ.
I joined some other Gutenberg Award winners and Abilene Christian University alums at the "Entrepreneurial Journalism: Making Yourself the Brand" panel discussion Oct. 19, 2012 in Abilene, Texas. The event was part of ACU's 20th anniversary Gutenberg Awards celebration. In an earlier post, I referenced this event.
This year's Gutenberg Award honorees are: Tracey Ferguson, Victoria Ahlén and Lovey Chin.
Students received insights from the following presenters:
9 a.m: "Entrepreneurial Journalism: Making Yourself the Brand"
Moderator- Kenneth Pybus, J.D.
Panel members- Regina L. Burns,Grant Rampy, Wendell Edwards and Tracey Ferguson
10 a.m: "Internships: Launching Your Career"
Moderator- Doug Mendenhall
Panel members- Victoria Ahlén, Brent Magers, Marcia Prior-Miller, Ron Hadfield, Lovey Chin and Byron HarrellHere is the handout (.pdf), Four Stages of Your Career Diagram, that I shared during my presentation.
"In my writing, as much as I could, I tried to find the good, and praise it."
-- Alex Haley, author of Roots
Author Alex Haley's remarkable quote is an excellent backdrop for my 2012 Thanksgiving post.
I had a mighty "good" Thanksgiving this year, in part, due to: an Attitude of Gratitude.
In other words, my decision earlier this year to focus on gratitude and to express it as often as I can, has paid off throughout the year. Today it showed up through connecting with Teresa Baxter, who did her first Turkey Trot in Dallas. She did 8 miles and I did the 5K and she carried Yoda (see photos below) on her back, which was the most unique costume I saw today.Then there was a wonderful invitation to join my friend Elizabeth Hupf in Colleyville for a heartfelt family gathering. I brought along my cinnamon cornbread cake.It was a mighty good day to meet new friends, bake a favorite dish and to share it with others. What a blessed Thanksgiving!
Photo from RJIOnline.com; Used by Creative Commons; All Rights Reserved
Recently, I received an invitation to participate in an upcoming panel discussion "Entrepreneurial Journalism: Making Yourself the Brand."
So, I asked some communications friends at the Freelance Alliance Happy Hour (10.16.12) if they had any insights to share on the topic.
Don Weitz, a Dallas PR/Marketing pro at Don Weitz International, shared this (not his) thesis project about entrepreneurial journalism. Weitz, who offers tours to Israel and Eastern/Central Europe, said to be successful as an entrepreneurial journalist requires a balancing act. Successful entrepreneurial journalists must juggle between being "all about 'me'" and "integrating the 'you the reader' aspect," he wrote in an email.
The bottom line is readers are more interested in how they "can benefit from your works than how you as a writer can benefit," Weitz wrote.
Mike Riccetti, courtesy of his LinkedIn profile
Michelle Tanner, who runs her own Dallas-based PR and Marketing Communications enterprise, offered a case study of a former high school classmate.
Houston-based food writer Mike Riccetti is the go-to-guru when it comes to dining. Riccetti "writes or blogs for three media outlets and is now the Zagat reviewer in Houston," according to Tanner.
She further states that he "developed his brand by publishing a book, and created a unique niche that proved valuable to many people. And that is the trick, finding a niche that is valuable to media outlets and getting those media outlets to hire you."
I mentioned this panel to a former TV news colleague and his advice was razor sharp: "Get a plan B."
He transitioned from television news management to becoming president of his city's Better Business Bureau.
And, one of our colleagues, who had an extensive television and radio background, has gone on to become a county judge.
From my perspective, entrepreneurial journalists must have stamina, determination and enormous survival skills. Oh, and a strategic plan helps.As far as personal branding, there are tons of articles, blogs and other resources available to help you "sell your sizzle."
Looks like this panel discussion is going to be extremely fun and that's my favorite word. I'll post an update.
Park Place Volvo's Tim Haydin is an example of amazing customer service
Park Place Volvo's Tim Haydin went out of his way to ensure my 1994 940 Volvo is safe to drive
Have you ever had a customer service experience so fabulously wonderful that you told people about it as fast as you could? Well, that's what happened to me and that's why I doing this blog post. This tire wheel was damaged in the wreck
It all started in May when my beloved 1994 940 Volvo was hit by an uninsured motorist and the car was totaled by GEICO. The settlement was insufficient to replace the damaged right rear door so I just decided to keep driving her and see what happened.
I contacted Park Place Volvo to brag about how well the car performed in the wreck, even though I bought it at the former Pat Patterson Volvo in Memphis, way back in 1995.
This is the replacement tire wheel installed by Park Place Volvo's Tim Haydin
Park Place Volvo GM Rob Schweizer graciously referred me to Shane Funk at Xtreme Collision. And Shane got the right rear door to close.
Then a few weeks ago, Park Place sent an email offer featuring a complimentary inspection and car wash, which I accepted. During that visit Rob introduced me to Tim Haydin, who looked over the car and provided a list of repairs.
Tim later went out of his way to ensure the car was safe to drive by replacing the right rear tire wheel (right) which was damaged in the wreck. I have been driving on this tire wheel since the wreck and didn't know it was damaged. The replacement is in the photo below. Thank you Tim!
Tim also pointed out some other concerns, which I need to address.
His helpful attitude combined with that of his boss, really blew me away.
So, the car is still going strong, thankfully, in spite of the right rear door damage.
It's one thing for an international brand like Volvo to tout occupant safety but totally another matter when its team members demonstrate amazing customer service, which eases the pain of a car wreck and, could save someone's life.
All photos by Regina L. Burns (c) 2012. All Rights Reserved.
Flickr photo by Jeroen Steeman
These stories have the following in common:
-- We used social media and email for initial introductions.
-- We really ‘connected’ by talking on the telephone and/or meeting in person.
-- In other words, we are establishing professional relationships that are mutually beneficial by being genuinely interested in the other person.
While you may be groaning “this is really obvious” surprisingly, it’s easy to forget these insights because of technology. Really listening and being interested in new connections or friends and family, for that matter, radiates warmth and caring. And that’s memorable.
4 Lessons to Enhance Social Media Connections
Here are some lessons that might help you when making new business connections via social media and email:
1. Find commonalities such as mutual friends and professional interests.
2. Talk to each other either in person or via telephone or Skype.
3. Listen to each other.
4. Keep in touch.
Dear 2012 Olympian Gabby Douglas,
I am proud of you!
You are classy and I am proud of you!
You focused on what really matters and that's winning!
You and your mother, Ms. Natalie Hawkins, should enjoy and celebrate this amazing time in your lives!
Maintain your dignity and do what you do.
You are a woman most fierce and accomplished!
Thank You for your sacrifices and determination to win the Gold!
Flickr photo by changeforge
I'm having so much fun learning SharePoint 2010 at New Horizons Computer Learning Center in Irving, Texas.
I took a SharePoint 2010 - Level 1 class and was amazed to learn its capabilities such as sharing documents, internal websites, blogs, mobile access, and email. Just to name a few.
Using a virtual machine is also really cool. It's a somewhat Star Wars-game-like experience. The virtual machine allows you to log on and work as if you are really in SharePoint. Great way to practice, practice, practice.
Next is SharePoint 2010 - Level 2. I can't wait.
Anyone have suggestions to help a newbie become a SharePoint expert? Hollah because I'm all ears.